The paranoid voice inside my head is saying that you might be reading this thinking “why am I giving up the valuable time of my day to read anything titled silliness like Redfoot’s Reason,” and that might just be a fair thought.

My guess is that I simply like the alliteration (definitely just googled that word) using a double R, even if it’s not as premium as Rolls Royce. But, a small pocket of people that became my earliest music business relationships coined me as ‘Redfoot,’ given that every intern back then was required to carry a nickname until further…

Alec Friedman

Founder of Redfoot Projects, connecting music with media and pop culture. A proactive outlet with a passionate approach towards brand development.

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